MSEED Launches BMAT Across Six Cities for its Event Management Course as Demand for Skilled Event Professionals Surges Nationwide

In a decade shaped by spectacle, sensory storytelling and hyper-engaged audiences, Event Management has rapidly emerged as one of India’s most dynamic, lucrative and quietly glamorous career choices. From destination weddings staged like cinematic sagas to arena-filling concerts, global brand activations and immersive experiential marketing campaigns, events today define how brands communicate, how communities celebrate and how culture comes alive.

Recognising this momentum, MSEED, an institution affiliated with the University of Mumbai and known for its industry-aligned creative education, has announced the launch of BMAT—Bhavan’s MSEED Aptitude Test for its Event Management Course. The national-level entrance exam opens pathways to MSEED’s premium B.A. and M.A. programs in Event Management.

BMAT will be held on December 20 in Mumbai, Nagpur and Delhi, and December 21 in Jaipur, Indore and Kolkata—a multi-city expansion that reflects the pan-India pulse of the event industry.

Today’s events landscape stretches far beyond décor and logistics. It spans large-format productions, experiential marketing, luxury events, international collaborations, corporate MICE (Meetings, Incentives, Conferences, Exhibitions), sports entertainment, festival management, production design, influencer-led showcases and digital-first brand experiences. In this high-energy ecosystem, the demand for academically trained specialists is stronger than ever.

A single modern event may involve architectural set design, projection mapping, immersive zones, AI-enabled engagement, pyrotechnics, multi-camera live streaming and intricate artist management. Such complexity requires professionals who understand both creativity and strategy—people who think in visuals, systems and emotions.

MSEED’s B.A. in Event Management offers a comprehensive three-year foundation, preparing students straight after Class 12 through hands-on production labs, design studios, budgeting modules, digital promotions, hospitality integration and live-event exposure.

The premium M.A. in Event Management, positioned on par with a management degree, is designed for graduates who want to rise into leadership roles such as Event Producer, Experiential Strategist, Creative Director, Brand Experience Manager, Operations Head or Client Servicing Lead. With a fee structure close to ₹10 lakh, the postgraduate program combines academic rigour with strong industry immersion.

Adding to its premium appeal, MSEED has forged international tie-ups and collaborations, giving students opportunities to engage with global event perspectives, international faculty workshops, overseas industry inputs and exposure to global best practices in live experiences, show management and experiential marketing.

BMAT itself has been designed differently from conventional entrance tests. Instead of testing rote memory, it measures conceptual thinking, visual communication, creative reasoning, analytical ability, scenario-based decision-making and problem-solving—skills that determine success in a world where every moment unfolds live.

MSEED notes that the sector’s rapid rise is fuelled by luxury weddings, global touring acts, experiential brand campaigns, sports entertainment and large-format corporate events. As India continues to attract international shows and high-value productions, Event Management stands out as a future-forward, high-opportunity career with pathways across India, the Middle East, Europe and Southeast Asia.

With BMAT, MSEED aims to bridge the gap between raw creative spark and industry-ready expertise. For students who crave a career filled with innovation, energy and the thrill of live experiences, the stage is set.

And for those ready to step into this world of lights, design, spectacle and strategy—the journey begins this December with BMAT.