
Where Creativity Meets Strategy
The only degree where you direct films, manage celebrity campaigns, and launch digital content from year one.


Where
Creativity
Meets
Strategy
The only degree where you direct films, manage celebrity campaigns, and launch digital content from year one.
BA IN Entertainment & Communication Management COURSE HIGHLIGHTS
Discover the convergence of Entertainment & Communication through a program for today’s Media Environment. This degree integrates strategic understanding with practical application to equip you to lead in Media Selling, Content Development, Brand Promotion, and new platforms such as AR, VR, and Streaming. Master Campaign Management, Production, PR, and Advertising while they explore Legal Structures, Music Management, and Performing Arts to advance innovation in the field.
ELIGIBILITY
12th pass or pass-out or similar
DURATION
3 years
AWARDED BY
Mumbai University
Why Choose Us
From the first semester, you’ll be filming, editing, pitching and publishing your own media projects.
You don’t just study the industry — you create in it.
You’ll work on brand campaigns, entertainment content and social storytelling that’s live, public and portfolio-ready.
Real clients. Real briefs. Real impact.
Learn from award-winning filmmakers, YouTubers, advertising directors and media consultants.
Faculty of practitioners, not just professors.
Learn from the people behind India’s biggest events, ad campaigns and entertainment moments.
Production house meets business school.
We don’t wait for the final year to get you into industry. We throw you in from Day One.
Three internships. Minimum.
Over 60% of students begin earning during the course. And some never need a job — they create their own.
Graduate ready to freelance, found, or get hired.
Create. Communicate. Captivate.
Where aspiring creators, communicators and storytellers turn passion into professional power.
Quick Facts
Degree: Bachelor of Arts in Entertainment & Communication Management
Awarded by: University of Mumbai
Duration: 3 Years, Full-Time
Eligibility: 10+2 pass (any stream)
“You’re not here to watch. You’re here to create.”
You’ve got ideas. You see stories in everything. You scroll through Reels and think, “I could do that better.”
You're not waiting for permission to start creating — you just need the right space, the right tools, the right platform.
This is it.
At MSEED, your classroom is a content studio. Your classmates are future collaborators. Your projects are live, public, published.
By graduation, you won’t just have a degree —
you’ll have a digital footprint, a portfolio, and a personal brand the industry can’t ignore.
🎥 Let the world know your voice. We’ll help you amplify it.

Check Us Out
Why Study Entertainment & Communication Management at MSEED?


✔ India’s largest industry-driven Entertainment & Communication education platform
✔ Mumbai location = real opportunities every week
✔ University-certified degree + future-ready curriculum
✔ Only college where your classroom is a Studio
✔ Graduates who earn before they leave
What You’ll Master
Creative Concept Development
🎬
Campaign Strategy & Storytelling
📢
Production Planning & Studio Execution
🎥
Audience Behaviour & Platform Thinking
🧠
Talent, Influencer & Brand Collaboration
🤝
Digital Publishing & Performance Tools
📲
Legal Compliance, Safety & IP Rights
⚖️
PR, Reputation & Media Positioning
📰
Personal Branding & Content Entrepreneurship
📸
Course Structure & Curriculum : BA in Entertainment & Communication Management

Introduction to Media & Entertainment
Communication Theory & Digital Tools
Public Relations & Brand Basics
Storytelling for Screen & Social
Practical: Short video projects & media critiques
Year 1: Foundations of Story & Strategy
Film, TV & Web Content Analysis
Digital Content Creation (YouTube, Reels, Podcasts)
Visual Design & Storyboarding
Brand Communication & Campaign Strategy
Internship I: Assistant role in media house or agency
Year 2: Building Your Creative Edge
Strategic Content Planning
Media Business & Talent Management
Experiential Marketing & Live Campaigns
Final Capstone: Produce your own media brand or series
Internship II: Specialised placement with campaign/project delivery
Year 3: Mastery & Media Leadership



Harindra Singh
Chairman & MD,
PERCEPT LIMITED (SUNBURN)
“Students at MSEED can shape the next Sunburn. I see untapped visionaries truly ready to redefine India’s live event experience.”
-
WOW Awards Asia – Best Event Company for visionary leadership.
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Built Percept behind global hits like Sunburn Festival, Bollyboom, and Fight Nights.
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Created original IPs including Champions of the World and LOST Festival.

Martin Da Costa
Founder & CEO,
SEVENTY EMG
“I expect MSEED’s event managers to forge unforgettable moments. Passion meets production here, and that’s the magic we all crave.”
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Revolutionized influencer marketing with campaigns for Sony, Amazon, Coca-Cola, and Nike.
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Led major events like Goa Fest, Sunburn, Kala Ghoda, and India Art Fair.

Mohomed Morani
Managing Director,
CINEYUG GROUP OF COMPANIES
“MSEED cultivates the drama and precision Bollywood demands. My goal: to empower new talent to stage truly dazzling events worldwide.”
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Best Event Management Company Award – WOW Awards Asia for excellence.
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Legendary Events – Managed Filmfare, IIFA, global Bollywood concerts, and launches.
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Star-Studded Collaborations – Partnered with Shah Rukh Khan, Salman Khan, Deepika Padukone.

Mr. Rituraj Khanna
CEO,
Q EVENTS
“I expect MSEED’s event managers to forge unforgettable moments. Passion meets production here, and that’s the magic we all crave.”
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Top Industry Recognition – WOW Awards Asia for creativity and execution excellence.
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Global Recognition – Planned events for Priyanka Chopra, Shilpa Shetty, and royals.
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Luxury Wedding Expert – Executed grand weddings in Udaipur, Jaipur, Dubai, Europe

Samit Garg
Co-Founder & Managing Director,
E FACTOR EXPERIENCES LTD
“The E Factor spark lies in next-gen talent. MSEED’s pipeline of innovators will set new standards for immersive event experiences.”
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Top Industry Award – WOW Awards Asia for Samsung & Microsoft campaigns.
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Iconic Event Leadership – Led events like India Today Conclave and FICCI Global Summit.
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Innovative Brand Activations – Executed Coca-Cola FIFA Tour and Tata Motors Launch.

Sumit Gandhi
Chairman & Managing Director,
ABEC EXHIBITIONS & CONFERENCES PVT. LTD.
“Great design ignites global interest. MSEED’s graduates will shape the next wave of exhibitions, merging creative vision with commercial success.”
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Won WOW Awards Asia for standout Samsung and Microsoft campaigns
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Directed prestigious events like India Today Conclave and FICCI Summit.
Led iconic activations for Coca-Cola and Tata Motors.

Sameer Tobaccowala
CEO,
SHOBIZ EXPERIENTIAL COMMUNICATIONS (HAVAS NETWORK)
“Expect unstoppable creative thinking from MSEED grads. My role: to guide them in delivering unforgettable, brand-led events that thrill audiences.”
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Pioneered experiential marketing with Coca-Cola’s FIFA Trophy Tour.
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Directed iconic campaigns like Samsung Galaxy launches and global activations.
-
Won WOW Awards Asia for excellence in brand experiences.

Vivek Singh
Joint Managing Director,
PROCAM INTERNATIONAL
“MSEED can fuel India’s marathon-like passion for events. I look forward to inspiring future organizers who champion mass participation spectacles.”
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WOW Awards Asia winner for excellence in sports event management.
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Led iconic events like Tata Mumbai Marathon and Airtel Delhi Half Marathon.
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Set global benchmarks in sports event execution
What Sets MSEED's Entertainment & Communication Management Course Apart
✔ Multiple real-world campaigns, shoots & brand projects
✔ Portfolios, pitch decks, video assignments
✔ Media professionals, not just academics
✔ Internships + Live Campaign Work
✔ Learn YouTube, Instagram, Canva, Premiere Pro, AI tools
✔ Launch your personal brand & build your audience
✔ Mumbai – close to studios, agencies, digital brands
✔ Encourages and supports student-led initiatives and startups
✔ Strong network of graduates actively working in the industry

💼
Where It Can Take You
⦁ Content Creator / Social Media Manager
⦁ Digital Campaign Strategist
⦁ Entertainment Marketing Specialist
⦁ Film & Media Production Assistant
⦁ PR & Influencer Manager
⦁ Communication Executive
⦁ Creative Producer
⦁ Copywriter
⦁ Media Startup Founder
⦁ Talent Manager
⦁ TV & Film Production Coordinator
⦁ Entertainment Journalist
⦁ Content Creator & Digital Influencer
⦁ Event & Brand Activation Manager
⦁ Concert & Festival Coordinator
⦁ Public Relations & Media Manager
⦁ Entertainment Marketing Executive
⦁ Social Media & Content Strategist
⦁ Sponsorship & Partnership Manager
⦁ Founder of an Event/Media Agency
⦁ Freelance Entertainment Consultant
MEET YOUR MENTORS













Where MSEED Entertainment & Comm. Grads Go:
FilterCopy
Netflix India
Ogilvy
Amazon Prime Video
Viacom18
Youth Ki Awaaz
Edelman
and more...
How to Apply
✔ Apply Online: Quick form, basic documents 👉 Apply Now
✔ Shortlisted for Interview: Online or on campus
✔ Admission Offer: Accept digitally
✔ Get Started: Orientation + Industry Immersion Week
✔ Book a Call - +91 993 016 1111

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